Morro Reatino is a comune (municipality) in the Province of Rieti in the Italian region of Lazio, located about 80 kilometres (50 mi) northeast of Rome and about 15 kilometres (9 mi) north of Rieti.
It's famous for being the stage if the iconic Coca-Cola's commercial in the 60s "I'd like to buy the world a Coke". The picturesque location was chosen by director Harvey Gabor to enhance the message of unity and harmony portrayed in the commercial.
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